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e-Influence

TACTICAL APPROACH OF THE INTERNET INFLUENCEURS (WHO, HOW AND WITH WHAT TYPE OF CONTENT)

Objectives

influence the conversation on Internet about your brand, your products/services or your events

Fields of analysis

  • Internet influencers (bloggers, tweeters, members of social networks or discussion forums)

Method

collect and corpus building
discourse analysis
Internet influence analysis (relevance x influence)

Sources

  • sources of open discourse on the Internet (blogs, microblogs, discussion forums, social networks)

Livrables

  • TOP key influencers (relevance x influence)
  • key elements of their speech (words, phrases, themes)
  • cross analysis with your brand positioning