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e-Reputation Platform

SERENELY e-MANAGE COMPANY IMAGE

 

Description

Platform for real-time improvement of the image of business entities (brands, products, people, industries, …) through social media.


Business Value

Stimulate or consolidate continuously : the awareness, the associated emotional charge, or the sentiment polarity of any business entities. Wether the entity is taken as a whole or through its values and key attributes.

 

Method

  • COLLECT
    • real-time collect of post sent in social networks on the selected entity
  • PRE-PROCESSING
    • language recognition
    • location of the emitter
    • context evaluation
    • sentiment analysis
  • PROCESSING
    • sampling
    • identification of active status
    • benchmarking with peer entities
    • tridimensional status characterization
    • progress strategy construction
    • top e-influencer selection
    • generation of profile, verbatim and link to the influencer

 

Deliverables

  • A Saas Platform : multilingual, secure, multi user